About us

Thank you for visiting VALUES SQUARE.
Since 2015, our team has been supporting the overseas expansion of domestic franchises through our franchise system, adapting its form and services according to the current trends, and always enjoying change as we develop our business.

In the process, we have received a lot of support and relationships, which has led us to where we are today. Please feel free to contact us at VALUES SQUARE as we specialize in providing a variety of service to meet the challenges of your organization.

Knowledge Investment

Designing The Future
Consulting & Design Services

Knowledge Investment;
VALUES SQUARE team members will join your organization as project managers. Our team members, who have experience in multiple industries and occupations, provide services from a variety of perspectives.

Skills: Branding, Business Strategy, Business Management, Human Resources/Organizational Management, Creative Design, CX, Engineering, Information Security Management, M&A, Operating Model, Project Management, Sales/Marketing etc.
Experiences: Software, Media/Entertainment, Events/Leisure, Education, Restaurant Services, Retail, Hairdressing, Human Services etc.

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Business Process Outsourcing

Support Business Expansion
from within the Organization

Business Process Outsourcing;
We join the brand we support in the role of business management. Inside the franchisor, I build relationships in the capacity of one employee. We work closely with the direct store members as well as the back office members. In the area of sales & marketing, we support the franchise business with different methods, both from the internal perspective of business management and from the external perspective of the VALUES SQUARE. We focus on effective activities.

Please contact us for specific examples.
Yes, we always design your future.

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Global Leadership


Masayuki Toma

After working for a mobile communications and office automation company, he joined a company that operates retail and restaurant businesses. After gaining experience in store management, he was transferred to the administration department where he managed multiple business units and learned the basics of corporate management. He then moved to a franchise consulting company, where he gained experience and achievements in a variety of positions, including corporate planning, MD/promotion management, Supervisor, and franchise store development sales, before founding a consulting company in 2013. Since acquiring a franchise consulting business in 2014, he has been involved in a wide range of activities, including supporting franchisors in building franchise headquarters and overseas expansion, consulting for companies including franchisees on business development and internal solutions, and practical support such as artwork and workflow development. Rebranded franchise-related business in 2021 and retired after 10 years in business; founded KEROIT DESIGN LLC. in 2023.

Sean T. Ngo, MBA

Sean T. Ngo, MBA
VF Franchise Consulting

Mr. Sean T. Ngo is an American citizen for over 40 years. He has worked extensively in the USA and Asia, and has over 35 years of professional experience at Fortune 500 companies as well as having started his own businesses. Sean is a frequent speaker at many international franchising events and forums hosted by industry and government throughout Asia, Europe and the USA.

Prior to co-founding VF Franchise Consulting, he worked for many Fortune 500 companies, including Microsoft Corporation, Coldwell Banker, National Semiconductor Corporation, and Lockheed Martin. He has an MBA from the University of San Francisco (USF) and a Bachelor of Science in Finance from California State University, San Jose (SJSU).